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Maraviroc and Isentress

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minus_25:
I just saw this article this morning:

http://www.time.com/time/health/article/0,8599,1595377,00.html

ronaldinho:
Isentress, Maraviroc, Raltegravir, does anybody have any idea how the pharma industry create these strange names?? Should not they use more intelligible names, like , for instance, Bustvir ,   Smashvir or Annihilatevir?

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