Quantcast

Subscribe to:
POZ magazine
Newsletters
Join POZ: Facebook MySpace Twitter Pinterest
Tumblr Google+ Flickr Instagram
POZ Personals
Sign In / Join
Username:
Password:
Welcome, Guest. Please login or register.
October 21, 2014, 08:33:30 PM

Login with username, password and session length


Members
Stats
  • Total Posts: 642994
  • Total Topics: 48923
  • Online Today: 252
  • Online Ever: 585
  • (January 07, 2014, 02:31:47 PM)
Users Online

Welcome


Welcome to the POZ/AIDSmeds Community Forums, a round-the-clock discussion area for people with HIV/AIDS, their friends/family/caregivers, and others concerned about HIV/AIDS.  Click on the links below to browse our various forums; scroll down for a glance at the most recent posts; or join in the conversation yourself by registering on the left side of this page.

Privacy Warning:  Please realize that these forums are open to all, and are fully searchable via Google and other search engines. If you are HIV positive and disclose this in our forums, then it is almost the same thing as telling the whole world (or at least the World Wide Web). If this concerns you, then do not use a username or avatar that are self-identifying in any way. We do not allow the deletion of anything you post in these forums, so think before you post.

  • The information shared in these forums, by moderators and members, is designed to complement, not replace, the relationship between an individual and his/her own physician.

  • All members of these forums are, by default, not considered to be licensed medical providers. If otherwise, users must clearly define themselves as such.

  • Forums members must behave at all times with respect and honesty. Posting guidelines, including time-out and banning policies, have been established by the moderators of these forums. Click here for “Am I Infected?” posting guidelines. Click here for posting guidelines pertaining to all other POZ/AIDSmeds community forums.

  • We ask all forums members to provide references for health/medical/scientific information they provide, when it is not a personal experience being discussed. Please provide hyperlinks with full URLs or full citations of published works not available via the Internet. Additionally, all forums members must post information which are true and correct to their knowledge.

  • Product advertisement—including links; banners; editorial content; and clinical trial, study or survey participation—is strictly prohibited by forums members unless permission has been secured from POZ.

To change forums navigation language settings, click here (members only), Register now

Para cambiar sus preferencias de los foros en español, haz clic aquí (sólo miembros), Regístrate ahora

Finished Reading This? You can collapse this or any other box on this page by clicking the symbol in each box.

Author Topic: Sexist Advertising  (Read 1070 times)

0 Members and 1 Guest are viewing this topic.

Offline BM

  • Member
  • Posts: 340
Sexist Advertising
« on: September 18, 2011, 10:13:00 AM »
Sent up by Mitchell and Webb

http://www.youtube.com/watch?v=hv3qPM8BLdE

Online leatherman

  • Member
  • Posts: 6,272
  • Google and HIV meds are Your Friends
Re: Sexist Advertising
« Reply #1 on: September 18, 2011, 10:46:15 AM »
very cute!

however, it's take on men wasn't quite right - at least for American advertising. For years I've been pointing out to friends how sexist commercials are because they nearly all protray men as idiots and not at all as "brilliant". The men are shown to be incredibly stupid with their wives leading them in the smallest things and their children either laughing at them or taking advantage of them. That kind of advertising probably works the way it does because women buy a majority of household items.
leatherman (aka mIkIE)


chart from 1992-2013; updated 2/09/13  Reyataz/Norvir/Truvada

Offline denb45

  • Member
  • Posts: 5,051
  • "1987 Classic Old School POZ+"
Re: Sexist Advertising
« Reply #2 on: September 18, 2011, 10:57:22 AM »
Not surprising @ all, to most women we are stupid  :D and I've been told that by a few gay men as well in my lifetime, were nothing but bigs boys w/ toys, are so my twin-sister keeps on telling me  ;D it's amazing why she  got married, just the other day she told me she HATED her husband and her 22 yrs old son, and was sick of taking care of them ;D
"it's so nice to be insane, cause no-one ask you to explain" Helen Reddy cc 1974

Offline wolfter

  • Member
  • Posts: 4,631
Re: Sexist Advertising
« Reply #3 on: September 18, 2011, 11:00:40 AM »
I must have cognigition issues this morning because I watched it 3 times and don't get it.   ???  What is the point and was there actually a product they were promoting?

Edited to add;

Maybe I am that dumb man who needs a man to handle the small details in life?
Complacency is the enemy.  ;)  Challenge yourself daily for maximum  return on investment.

Offline denb45

  • Member
  • Posts: 5,051
  • "1987 Classic Old School POZ+"
Re: Sexist Advertising
« Reply #4 on: September 18, 2011, 11:04:26 AM »
I must have cognigition issues this morning because I watched it 3 times and don't get it.   ???  What is the point and was there actually a product they were promoting?

Edited to add;

Maybe I am that dumb man who needs a man to handle the small details in life?

Greg, that can work out in your favor, just make dam sure you find a nice guy that you can trust, without that, you have NOTHING  ;D
"it's so nice to be insane, cause no-one ask you to explain" Helen Reddy cc 1974

Offline BM

  • Member
  • Posts: 340
Re: Sexist Advertising
« Reply #5 on: September 18, 2011, 11:23:30 AM »
I must have cognigition issues this morning because I watched it 3 times and don't get it.   ???  What is the point and was there actually a product they were promoting?

Edited to add;

Maybe I am that dumb man who needs a man to handle the small details in life?

They were sending up the fact that a lot of advertising aimed at women centres around products for domestic chores and products for dealing with incontinence/body hair/headaches/cramps. They do this by offering all the products at once with the exhortation that women should sort themselves out.

They then contrast this with advertising aimed at men, which centres around looking good and enjoying yourself (at least, it is the case in the UK).

Offline GSOgymrat

  • Member
  • Posts: 5,037
  • HIV+ since 1993. INTJ
Re: Sexist Advertising
« Reply #6 on: September 18, 2011, 03:54:16 PM »
They were sending up the fact that a lot of advertising aimed at women centres around products for domestic chores and products for dealing with incontinence/body hair/headaches/cramps. They do this by offering all the products at once with the exhortation that women should sort themselves out.

They then contrast this with advertising aimed at men, which centres around looking good and enjoying yourself (at least, it is the case in the UK).

There is an interesting article in this month's issue of Men's Health about a man who watches 30 hours of daytime TV shows targeted at women. He has some interesting observations.

http://www.menshealth.com/sex-women/plot-against-men

The ads on women's TV are almost exclusively about weight loss, health and beauty products, shopping, and making your life more fulfilling. All the better to push those goods if you can show men as bumbling fools and women as the smart cookies who triumph over them.

Today, and several times a day this week, I saw an ad for Halle Berry's new fragrance. "What makes a woman?" asks the fake interviewer. "Complexity," a coy Halle replies. "Mystery." She sounds convincing. But aren't those just euphemisms for "difficult"? If I became mysterious and complex, everybody would just call me a pain in the ass. ...


It's the kingdom (or is it queendom?) of talk. Incessant talk. The day starts early, with the morning shows offering their how-to bits on better cooking, better money management, better weight loss, better makeovers, better bargains, better lives. I've never seen such a barrage of how-to material, and I write for Men's Health. The message is relentless: You can be better, stronger, sexier.

And the goal of that appears to be . . . babies! Infants are everywhere. Live babies, pictures of babies, baby talk, mommies, grandmothers, and even unripe babies (sex during pregnancy on the Tyra Show). And if you've already had babies, then you'll need a mommy makeover so you can be a better, stronger, sexier mom. My favorite mommy moment: the Kardashians' mom telling us how to be a "hot grandmother." Always wear sexy panties!

I ran some of this by Robert Thompson, Ph.D., founding director of the Bleier Center for Television and Popular Culture, at Syracuse University. "Modern women's TV straddles, in bizarre ways, the line between reinforcing old-fashioned gender expectations but at the same time doing it in the context of modern feminist empowerment," he says.

"The bottom line is losing weight, having makeovers, and being more physically attractive. That's how we used to frame women's values. But now it's always framed as empowerment. It's 'I am woman, hear me roar; I'm going to take control of my life . . . by losing weight and getting a better haircut.' "



Offline denb45

  • Member
  • Posts: 5,051
  • "1987 Classic Old School POZ+"
Re: Sexist Advertising
« Reply #7 on: September 18, 2011, 04:39:55 PM »
There is an interesting article in this month's issue of Men's Health about a man who watches 30 hours of daytime TV shows targeted at women. He has some interesting observations.

http://www.menshealth.com/sex-women/plot-against-men





interesting article, that guy sure watches a lot of day-time TV, but hasn't that always been targeted for women, like novellas and soap-operas used to be, I mean, I can't stand any of the morning network shows anymore, some of them make men look so dumb......
"it's so nice to be insane, cause no-one ask you to explain" Helen Reddy cc 1974

 


Terms of Membership for these forums
 

© 2014 Smart + Strong. All Rights Reserved.   terms of use and your privacy
Smart + Strong® is a registered trademark of CDM Publishing, LLC.